1. X-Data (Experience Data): This type of data comes from customer feedback, surveys, reviews and other sources that capture people's experiences. It's essential for understanding customer sentiment, preferences and expectations.
2. O-Data (Operational Data): Operational data includes information about business processes, transactions and performance metrics. Examples include sales figures, inventory levels and production rates.

• Unified Data Architecture: XO Accelerator allows businesses to build a unified data architecture that securely combines Qualtrics® Data (from surveys and experience feedback) with operational data, regardless of where it resides. This architecture streamlines access to both types of data, empowering business experts to make impactful decisions.
• Automated Data Exports: With XO Accelerator, you can schedule and automate data exports from Qualtrics®. This ensures that your data stays up-to-date and in sync with other systems. Business users can explore and integrate new information without relying on IT support.
• Real-Time Insights: Visualise in-context insights to maximise their impact on your audience. Whether it's aligning executive decisions or understanding the company's situation, XO Accelerator provides a complete picture in real time.
• No Limits to Integration: The more data points you integrate, the more accurate your insights become. XO Accelerator has no limits when it comes to integrating business data points. This flexibility allows you to gain a comprehensive understanding of customer behavior, market trends and other factors that impact business performance.
• Business Control: XO Accelerator puts businesses in control of their survey data and reports. You don't need IT involvement to export survey data, manage responses, or generate reports. The user-friendly interface empowers business users to take charge.

The key differential is that XO Accelerator empowers Business Users to access Experience Management insights in a timely manner without the need to engage IT/Business Intelligence specialists and without the need to perform manual data extractions or data manipulations.

1. XO Accelerator: This tool is designed to enhance Experience Management (XM) insights. Experience Management focuses on understanding and improving the experiences of customers, employees and other stakeholders. It encompasses various aspects such as customer satisfaction, employee engagement and brand perception.
2. Empowering Business Users: XO Accelerator aims to empower business users—individuals who work directly within the business operations—by giving them direct access to XM insights. Traditionally, accessing such insights required involvement from IT or Business Intelligence (BI) specialists. By bypassing this dependency, business users can make informed decisions more efficiently.
3. Timely Access: XO Accelerator ensures that business users can obtain XM insights quickly. Instead of waiting for data extraction or analysis by specialists, they can directly access relevant information when needed. This agility enables faster responses to changing market dynamics.
4. No Manual Data Extractions or Manipulations: In the past, business users often had to manually extract data from various sources and manipulate it to derive insights. XO Accelerator eliminates this manual effort. It automates data retrieval and processing, allowing users to focus on interpreting insights rather than data wrangling.
5. Impact on Decision-Making: By providing timely, accessible and pre-processed insights, XO Accelerator enhances decision-making. Business users can make informed choices based on real-time data, leading to better outcomes.

The integration of data management with Business Intelligence (BI) is not just a technical requirement but a business imperative. It adds a layer of integrity, reliability and depth to the data that feeds into BI systems, enriching the actionable insights that these systems produce. The demand for BI and analytics technology is growing rapidly, with businesses relying more on data for decision-making. Tools like XO Accelerator contribute to this trend by empowering business users and streamlining access to critical insights.

Remember, the goal is not just to have data or insights; it's about making informed decisions that drive business success!

• If you receive negative feedback from customers, you can explore operational data to identify potential bottlenecks or issues.
• Positive feedback can be linked to specific processes or product features, helping you optimize those areas.

Qualtrics is a cloud-based platform specialising in experience management, offering a suite of products for various aspects of customer, employee, brand and product experiences. It provides tools for survey creation, data collection and analysis, feedback management and export data in multiple formats. Qualtrics is widely used by businesses, academic institutions, and governmental organisations to gather insights, measure satisfaction and make data-driven decisions to improve experiences.

We started our journey for XO Accelerator with one of the leading companies in the field of experience management solutions. Qualtrics® offers a wide range of products and services designed to help organisations collect, analyse, and act on experience data, including customer experience, employee experience, product experience and brand experience. While Qualtrics is certainly a prominent player in this space, it's essential to note that the landscape of experience management solutions is dynamic and competitive. This is why the XO Accelerator framework has been designed to support a diverse number of Experience Management solutions, see the XO Accelerator roadmap for Intergration with other experience management platforms.